B&N Insights — Case Study

Case Study #1 Crowdsourced In-Store Data Collection, in Sonae Disrupt Retail

MC Sonae

Retail Company

"Our Marketing team is responsible for the in-store campaigns and it is crucial for them to guarantee campaigns’ are being implemented according to the plan. Having a tool to help them identify potential operational difficulties and/or opportunities to leverage existing resources, is key to bring efficiency to this process."

March 1, 2021