B&N Insights — Case Study
Case Study #1 Crowdsourced In-Store Data Collection, in Sonae Disrupt Retail
"Our Marketing team is responsible for the in-store campaigns and it is crucial for them to guarantee campaigns’ are being implemented according to the plan. Having a tool to help them identify potential operational difficulties and/or opportunities to leverage existing resources, is key to bring efficiency to this process."
March 1, 2021
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