About Brands&Ninjas
At Brands&Ninjas our diverse group of highly trained individuals showcases mastery in a wide array of fields, each bringing their own unique ninja skill set to the table.
2019 - An Idea was born
We verified that brands do not have access to any information about what happens at the point of sale, so why not create a platform that brings together a community ready to perform real-time tasks and collect data and photographs on-site, without any loss of financial resources or time for the brands?
2019 - First Trials in Audits
To check the validity of our idea, we started doing pilot tests with three companies at the beginning.
2020 - Instituto Pedro Nunes
The idea gains a physical space in the incubator Instituto Pedro Nunes.
2021 - Launch of the App Brands&Ninjas
The first Brands&Ninjas product focused solely on point-of-sale audits in large-scale retail, with the assistance of brief questionnaires and photographic evidence collection in our app.
2021 - Case Study Sonae
SONAE launches the first case study on Brands&Ninjas, entitled CROWDSOURCED IN-STORE DATA COLLECTION, which talks about the impact and results of implementing our product in their stores.
2021 - Winner of PRIO JUMP START 2021
PRIO certified us as a potential company to revolutionize the quality of its gas stations.
2022 - ANI Suitability Certificate
Recognition of Brands&Ninjas' competence to carry out R&D activities in specific domains and areas of activity.
2023 - Data Science Team
Recruitment of members for the data team, with the aim of transforming the initial product into robust analyzes that use machine learning to verify patterns and make predictions.
2023 - HORECA: First Steps
Entry into the HORECA channel with surveys and questionnaires at the point of sale, relevant for market research and the creation of new sales strategies.
2023 - First Data Product
Through the data we collect from retailers and our audits, we create dashboards, descriptive analyses, metrics, and management and product optimization forecasts at the point of sale.
Our Vision
We aspire for Brands&Ninjas to become a nationally recognized platform and a go-to solution for international markets, empowering brands to achieve sales success. Through enhancements to their in-store performance and strategic actions driven by reliable data collected by our community and processed by our data science team.
Expansion into New Markets
Our desire is to expand into new markets and collaborate with international brands in their national territory.
Team
Pedro Moura
Chief Executive Officer
Tony Gonçalves
Chief Technology Officer
Miguel Antunes
Chief Product Officer
Hugo Varrúcio
Chief Operating Officer
Pedro Bem-Haja
Chief Data Officer
João Rocha
Data Analyst
Patrícia Rodrigues
Product Manager
Mariana Soares
Marketing Manager
Francisco Alves
Lead Developer
Ricardo Vieira
Developer
B&N in the News
Brands&Ninjas. The brands' watchful eye in the store, in Dinheiro Vivo
As missions are completed, the platform provides brands with real-time statistical data. In addition to the automatically available statistical data on the platform, brands can also download a more comprehensive file containing all the metrics collected during the missions.
February 27, 2021
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